Small Business Growing
Why People Succeed or Fail in Network Marketing (1)
If you are seriously considering starting a network marketing business, this is a good time to get a reality-based perspective about what sustainable success involves.
In this series I want to talk candidly about this topic. I will offer a few simple ideas and strategies that I hope will add to your thinking as you check out the possibilities of starting a home-based business using a network marketing model.
Some of the points I will make are obvious if you have been doing any research or have had direct experience with a network marketing type product or service.
A realistic time perspective will help you succeed.
On the other hand, if you look at the statistics on who does well in a network marketing business, and what it requires, the “obvious” is often overlooked in a blaze of initial enthusiasm.
I want to offer a set of considerations that may help you to avoid an often repeated pattern. The pattern is simple: people jump into a network marketing opportunity without thinking through the requirements and commitments needed to achieve success.
These points are not intended to dissuade or add any sense of pessimism. Quite to the contrary, they are based on the belief that having a reality-based perspective will significantly add to the likelihood that you will not be surprised and will be better able to proceed on a successful track.
Let’s start with the most fundamental consideration: time frame.
If you go into this with a realistic perspective on the time span needed to get a network marketing business going, you won’t be unpleasantly surprised. There are individuals who manage to do well very rapidly. It does happen, but it is not the norm.
You are in a reality-based perspective if you think in terms of a three to five year commitment to build a solid foundation. Of course, nothing is 100%. Lots of factors make each situation unique. Factors like the size of your personal network of contacts, time available to engage in business development activities, level of personal motivation, marketing and business development experience, willingness to learn and overall “coach-ability” and lots of other variables contribute to the variations people experience.
But stay reality-based, and you will be far better positioned to manage the emotional dynamics of business building. Most small business ventures don’t end with stunning business success. There are lots of reasons why. But the odds that you will be successful can be dramatically increased if you get aligned with the things that lead to success for those that do well. One of those things is being able to think and plan over a longer time span.
If you find yourself achieving what you define as success more quickly than you expected, wonderful! But if you don’t go in with reality in your time sense, you may get emotionally hammered and discouraged when things just don’t come together as planned. All of us can do great things if we are willing to learn. And one thing to learn from the beginning in a network marketing business is that it does take time.
It also takes other things, and we’ll discuss those one by one in this series as we explore the dynamics of success in starting and succeeding in a network marketing business.
And if you are looking to start your own home-based business, send us an email and we will share a short summary of a network based business that we operate, and have found to be excellence in every way.
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Tadeu,
Thanks for your response! Best to you.
Fran O’Neal
Love this article, so true and on the mark!
Thanks, Luis!
I would have to agree, running a business is a long-term commitment and it is something that you have to work your butt off to make successful. I don’t care if you are in NM, or any other business, you have to work your butt off. It is all about learning from the ones that are successful and learning their knowledge.
Mike,
Thanks for the comment. So true…all small business ventures require a totally focused effort.
Continued success to you!
Fran
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