Small Business Growing

Attention: Real Estate and Mortgage Professionals

A reality-based perspective
If you are working in the real estate or mortgage industry your time is at a premium.

So we’ll get right to the point.

First, we have a successful real estate business and have been working in the field for over 22 years.  We understand how this business works and we can relate to your challenges.

Our brief description of a simple business building tool is based on our own experience, not marketing hype or exaggerated rhetoric.

What you must do to have a successful and sustainable business
To have a successful real estate or mortgage business…one that survives the ups and downs of the industry…there are a few things that must be done with excellence and consistency.

One of those vital few things is establishing and maintaining a solid emotional connection with your clients.

You can be great technically, but without emotional connectivity your business is not sustainable.

Our emotional connections with clients are typically started before the transaction, an deepened during the transaction.

But here is the critical point to remember:  Those connections will evaporate after the transaction, if you don’t not have a method to sustain them.  The passage of time will wipe out your “bonding” unless you have a strategy to keep the good will alive and well.

Some deal with this challenge by using pre-programmed materials like monthly post cards or other periodic mailings, in combination with their digital strategy. This is better than doing nothing, but it lacks the personalization that comes from something that is obviously directed just toward one person.

An answer to this challenge is the handwritten note, expressing appreciation, birthday wishes, or any number of other sincere expressions, sent via postal mail.

You might be tempted to think that something this simple and apparently low tech could be powerfully effective.  But may we suggest that you not think of this as “old school.”

Quite to the contrary, it is the traditional and very personal aspect of note writing that gives them their power.   They are the perfect counterpoint to the digital flatlands. They set you apart as someone who cares enough to never forget the personal aspect of strong business relationships.

Taking your emotional connections to a higher (and easier) level
You may not have been aware that you can send a handwritten physical note in an extremely high-tech and cost effective way.  You can make the emotional connection quickly and easily.

We’d like to show you a system that enables the sending of personal hand written cards entirely from your computer. You select your card, using your own branded graphics or any card from a vast collection of online pre-designed cards and send it to one person or many.  The card arrives as a hand-stamped personally addressed card in the mail.  You also have the option of sending a gift along with the card.  The gifts are modestly priced and memorable.

The system is simple, easy to use, fast, and inexpensive. It is one of the most effective and authentic emotional connectivity tools you can use.

An easy way to give it a try
You can easily send a free card to get a sense of how the system works.   Just click here to visit our other website where you will see a SEND CARD button.

If you have questions or would just like to hear about how we use the system for our real estate business, just contact us and we’ll be glad to chat via email or by phone.  No sales pitch, just honest information on how the system works and how it has greatly enhanced our business.  If you are looking to enhance your referral business, as well as improve prospect development, you should know about this tool.