Small Business Growing

Grow Customers and Referrals!

A Core Requirement for Repeat and Referral Business
If you own or plan on starting a business, one of your most significant challenges is keeping customers, and graciously encouraging them to refer new business.

The question is “How?”

Much of the answer is in understanding the words “emotional connection.”

When we make an emotional connection with customers and prospects, we have opportunity to forge bonds that will lead to repeat and referral business.

When we do not, that customer may go elsewhere, or they may work with us, but never come back, and definitely not refer other customers or clients to our business.

Remember this:  after the sale is over, the emotional connection that you worked hard to build, begins to fade.  Over time, it all but vanishes.  Sending your customers/clients emails or printed media that are pre-programmed can be better than doing nothing in that it does serve as a reminder that you are still in business.  But it lacks the personal touch that is the basis of emotional connection.

A Simple Way to Enhance Emotional Connection
There is an easy and inexpensive tool you can begin using quickly, to build emotional connections.  It is a wonderful combination of high-tech and high-touch.  We personally believe in this tool because we use it as an integral part of our own business.

This tool enables you to send a personal greeting card or note (a physical card, not an email), entirely from your own computer.  You can include a personally written message to one person or as many people as you want to contact.  You can send the card (post card, greeting card, thank you note, whatever you want) to past customers or anyone with whom you are building a relationship.  The real “kicker” is the personal message you write just to that one person.  It makes a lastingly positive impression.

You can send cards with your own branding, or choose from thousands of pre-designed cards.  The cards are very high in quality, and very cost effective to send.  Each contact’s information is in a very elegant contact management system.  Sending the cards is a snap!

This is a simple idea, on a high-tech, user-friendly platform.  But don’t for a second underestimate the power of this business building tool.  If your experience is anything at all like ours, after you start using this system, you will quickly get “hooked” on how effective and easy it is to sustain positive relationships with your customer base.  And you will likely find interesting and creative ways to use the system.

Another very important feature to mention:  in addition to cards, you can also send a wide array of gifts.  There are many very inexpensive gifts that can make a lasting impression way out of proportion to their modest costs.

We have had our own business for over two decades and have seen countless business building systems.  Year after year, over 80% of our business is referral and repeat based.  We attribute this to the quality of the service experience and our follow-up systems.  And when it comes to effectiveness and “bang for the buck” we think you will find this follow-up (and prospect development) system to be one of the best things you have ever used.

An easy way to learn more
If you’d like to know more, contact us and we will get you further information, and answer any questions you may have.  We’d love to hear from you!

You can also click here to visit our other website where you can learn more about this system.